ELEVATE

Expanded resources and education to empower Utah student-athletes as standout Brand Ambassadors, growing their brands and profits.

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u of u athletes

OUR COMMITMENT
& INVESTMENT IN YOU

In today's evolving world of college athletics, the University of Utah Athletics remains steadfast in our commitment, support and investment in the success of our student-athletes. Every student-athlete who represents Utah receives the tools, resources and guidance necessary to:

Excel academically
Win athletically
Build meaningful community connections
Capitalize on their Name, Image and Likeness (NIL)

MEET
THE TEAM

Elevate U is here to supercharge Utah student-athletes—giving them the tools, knowledge and edge to build powerful brands and cash in on their potential. We're arming them with bold brand education and real-world resources to unlock next-level skills and become unstoppable Brand Ambassadors for the University of Utah and the entire Utah community.

Charmelle Green

Deputy Athletic Director and COO

Student-Athlete Success. Opportunity. Legacy.
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Jason Greco

Executive Senior Associate Athletic Director

Brand Strategy. Revenue Share and NIL Contracts. Revenue Share CAP Management. Governance.
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Gavin Van Wagoner

Assistant Athletic Director

Brand development. Partnerships. Alumni and external engagement.
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Ashley Lear

Director of Education

Media training. Brand management. Financial and social responsibility.
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General Managers and Team Revenue Share Liaisons

Agent engagement. Revenue share. CAP management. Market value assessments.

Compliance and Governance Officers

Risk mitigation. NIL education. Systems management. Revenue Share.

Be a Brand Ambassador
Your Game. Your Brand. Your Future.

Brand ambassadors represent and promote the brands of companies, their products, or services through various methods including the use of personal social media platforms, in-person speaking engagements, wearing apparel that promotes a company's mission, vision and values.

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Develop & Build Your Brand

We will collaborate with you to develop and build YOUR brand, and connect you with community partners and other brands.
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Enhance Your Financial Literacy & Strategy Education

We will ensure you are equipped and confident to navigate the world of Name, Image and Likeness (NIL).
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Provide Legal & Financial Services

We will provide services to ensure you are protected in the areas such as contract review and tax preparation, in order to further enhance your student-athlete experience at the U.
LEARN MORE ABOUT ELEVATE U

Athletics Director's
Corporate Board

The Athletics Director's Corporate Board plays a key role in building a dynamic ecosystem that elevates student-athlete brands, strengthens Utah Athletics and fuels professional and financial growth. By connecting student-athletes with viable Brand Ambassador opportunities, the Board helps unlock their potential while amplifying the visibility of Utah-based brands with a global reach. Together, we're creating powerful partnerships that benefit both our athletes and the broader business community.
go utes

Empowering Student-Athletes

At Utah, we don't just support student-athletes—we power you up. Our mission? Simple: push you to excellence in the classroom, in competition and beyond.

Here, you're part of a legacy built on family, tradition and winning—on and off the field. Now, it's your time to own that legacy. Elevate your game and your brand with expert NIL guidance, top-tier resources and game-changing opportunities.

JOIN THE UTAH FAMILY