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SHOP NOW & SUPPORT
STUDENT-ATHLETES

Through partnerships with trusted retailers, the University of Utah offers exclusive merchandise that proudly features our logos, school colors, and — most importantly — the names, numbers, and even images of the student-athletes you cheer for! A portion of every sale is tracked and goes directly to the student-athlete represented on the gear.

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    Excel academically
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    Win athletically
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    Build meaningful community connections
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    Capitalize on their Name, Image, and Likeness (NIL)

INVESTING IN
STUDENT-ATHLETES

At Utah, we don’t just support student-athletes—we empower you personally. Our mission is to promote a culture of excellence, ensuring you are fully prepared for success in the classroom, in competition, and beyond.

Show your pride. Make an impact. Support your favorite Utah student-athletes with every purchase.

SHOP NOW

SHOP THE UTAH NIL STORE
AND MAKE AN IMPACT

Help Them
Thrive
You directly support individual student-athletes. Every piece of gear is more than just merchandise, it’s a statement of pride and a tangible investment in our student-athletes’ success.
Show Your Ute Pride
You show your Ute pride while contributing to the greater Utah athletics community.
Shape The Future
of College Sports
You help shape the future of college sports by empowering athletes through meaningful financial partnerships.

Supporting Student-Athletes

One of the easiest and most impactful ways to support University of Utah student-athletes is by purchasing officially licensed NIL (Name, Image, and Likeness) merchandise. Thanks to recent NIL legislation, our student-athletes can now earn compensation for their personal brand, hard work, and dedication, both on and off the field.